docs: Remove more references to /BUILD:target notation

Review Request #855 - Created Aug. 8, 2014 and submitted

Information
Evan Jones
pants
Reviewers
pants-reviews
lahosken
Found with git grep 'BUILD:'. Other uses still exist, but they seem to be in
example output.

  
Larry Hosken
Evan Jones
Review request changed

Status: Closed (submitted)

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